It was interesting to read not only about how to create podcasts, but how to upload audio files and share them with your audience. I loved being able to read a brief history of iTunes because it is something I use on a daily basis. The book states that it’s now at version 9.1 but I know that even since it came out there have been several updates. I believe my laptop has been bugging me to update to version 10.7 or something crazy. The frequent updates can be very annoying especially since I hardly ever notice a difference between downloads. I was a frequent user of Itunes radio in high school (before I discovered Pandora and now Spotify) but I didn’t know they had removed that feature from Itunes. I wonder why they chose to do that…
I have never heard of Podbean but I looked into it and it seems pretty simple and user-friendly. If I ever decide to delve into the realm of podcasts I’ll definitely have to remember that site. My fellow intern is the one who is working on all of the podcasts for the company so I asked him a little bit about them. He said they are very simple and great for a company like the one we work at (that sells equine nutrition supplements) to provide more information on their products’ ingredients and how to properly use them to get the most benefit. He said that it also makes a company look a lot more credible if they have audio and video uploads that show how much they care about their customers, and how much knowledge they have for the product and the subject.
The conclusion’s statement that “it’s truly worth your effort to take some time to understand how easy and effective it is to download audio podcasts and music” (223) definitely made me want to go out and find podcasts relating to my interests and the advertising world.
Social Media Scoop! 
Spotify! I just joined this week. No one else really had heard of podbean either. I think iTunes is definitely the one to worry/think about in delivering podcasts.